Saturday, April 19, 2008
Friday, April 18, 2008
IEEE Spectrum: People Who Read This Article Also Read...
IEEE Spectrum: People Who Read This Article Also Read...
The recommendation systems that suggest books at Amazon and movies at Netflix will soon bring you personalized news
Thursday, April 17, 2008
Good Data to Prove OQ value
Can User-Generated Content Generate Revenue?
APRIL 17, 2008“Show me the money!”
The user-generated content movement is no longer a fad.
In the US, eMarketer projects that the number of user-generated content creators will rise from 77 million in 2007 to 108 million in 2012.
The content is being read, seen and heard, too.
The number of consumers of user-generated content will increase from 94 million in 2007 to 130 million in 2012.
“US Internet users are creating and consuming user-generated content in record numbers,” says Paul Verna, eMarketer Senior Analyst and author of the new report, User-Generated Content: In Pursuit of Ad Dollars, “across an ever-expanding range of online content that includes video, audio, personal profiles, avatars, photo sharing, Wiki entries and product reviews.”
Beyond written blogs, established media outlets like CNN and MSNBC, as well as startups like video aggregator YouNewsTV, are empowering consumers to submit video clips and still images of unfolding events.
“Since many of the growing numbers of Internet users creating social media are also consuming it, this is a content chain that feeds on itself,” says Mr. Verna. “There is a seemingly infinite demand for content, and there are legions of Internet users armed with laptops, cell phones and digital cameras ready to deliver.”
So the content is there, but is it accompanied by a viable revenue model?
”Advertising revenues against user-generated content are modest,” says Mr. Verna,” and they are expected to stay that way for some time.”
Or, as Andrew Keen, author of Cult of the Amateur, said in a Newsweek interview, “Nobody wants to advertise next to crap.”
"Given the size and level of engagement of the audience, advertising revenues around user-generated content will not approach the level one might expect,” says Mr. Verna.
Nevertheless, eMarketer anticipates US user-generated content advertising revenue will reach $824 million in 2012, up from $162 million in 2007.
Saturday, April 12, 2008
Thursday, April 10, 2008
Recession and convenience drive coupon use - E-commerce - BizReport
Recession and convenience drive coupon use - E-commerce - BizReport
Recession and convenience drive coupon use
Coupon redemption rates in the U.S. have dropped to around 1% during the last decade, but it appears that the whiff of recession in the air and an online distribution strategy is enough to turn even those on above-average incomes into coupon clippers.
Of the 1,529 U.S. consumers that took part in the survey, 67% said they were much more, or somewhat more, likely to use coupons during a recession (45% much more / 22% somewhat more).
A somewhat surprising statistic is that paperless coupons account for less than 1% of the coupon market, despite the technological advances in many other marketing channels.
Consumers love convenience and the ability to download or print a coupon from the Internet, or connect it to an online frequent shopper card, would encourage 58% of the ICOM survey respondents to increase coupon use.
"Marketers have the opportunity to discard the old-school thinking about coupons and be smarter this time around. There's no need to send out more mass coupons, such as dog food coupons to households that don't have pets,” said Peter Meyers, ICOM marketing vice-president. “Brands should do their homework and send offers relevant to the needs of individual consumers.”
Subscribe to:
Posts (Atom)
