Michael Learmonth | March 6, 2008 12:43 PM
UK ad network Adconion Media Group bought Las Vegas-based data management firm and direct marketer Frontline Direct for $20 million in cash and stock. Adconion itself raised $80 million from Index Ventures and Wellington Partners last week.
The WSJ says Adconion plans to use half of the money for acquisitions and technology investments and a quarter to expand in the US. Adconion sells ads on 350 Web sites including The Drudge Report, Sony's Crackle and Demand Media.
Showing posts with label data management. Show all posts
Showing posts with label data management. Show all posts
Thursday, March 6, 2008
Subscribe to:
Posts (Atom)
