Friday, June 25, 2010

Tuesday, October 13, 2009

Hamlet Batista Webinar - Part II | Mediatrust Blog

Hamlet Batista Webinar - Part II | Mediatrust Blog

Today we bring you the second installment of our MediaTrust video webinar series. SEO legend, Hamlet Batista, bring us all the follow-up to his first presentation – this one is title “From Clicks to Profits.”

Make sure you leave any comments or questions for Hamlet in the comments of this post and he’ll be sure to reply.

Saturday, May 9, 2009

The FASTForward Blog » The FASTforward Blog Guide to Twitter: Enterprise 2.0 Blog: News, Coverage, and Commentary

The FASTForward Blog » The FASTforward Blog Guide to Twitter: Enterprise 2.0 Blog: News, Coverage, and Commentary: "The FASTforward Blog Guide to Twitter

The FASTforward Blog Guide to Twitter

Over the last three years, the members of the Fast Forward Blog have been writing regularly on the developing 2.0 world. If you been tracking the blog since early on, or diligently follow all the links into the archives, or even search for an item of interest - you hopefully have founds lots of interesting ideas and insights that helped you track and understand the emergence of enterprise 2.0, social media, and more. And yet it can still be hard to get the full value of all the insights that have been discussed or pointed to from here without some overarching narrative thread.

Hence the idea for these guides to see if we can aggregate, edit and make more accessible the collective “wisdom” that has been published here over the years. Our hope: that one of us can approach a topic and do our best to extract the most value from it for you.

Where to begin? Many think that Twitter is a great place to start as it embodies nearly all the lessons that we have to learn to become adept in this new world. It is also very simple and easy to adopt with a great many immediate benefits.

So, with that, the first of our guides: The Fast Forward Blog Guide to Twitter.

Thursday, April 23, 2009

How Much Ads Cost

APRIL 23, 2009

Online ads “all over the place” says one executive.

Data from Jefferies and Company puts a hard number on the cost of traditional ads in 2008.

The firm estimates that broadcast TV had the highest cost-per-thousand (CPM) rate of $10.25, with syndicated TV at $8.77. Magazines, cable TV, newspapers, radio and outdoor advertising round out the space.

As for spending in the online sector... it’s a little more complicated.

“It is all over the place,” said Rino Scanzoni of GroupM in a MediaPost article.

“It is very hard to say this is what the average is. The average is made up of some big, big swings, depending on what you are buying.”

A few companies have tried to measure those swings.

For display advertising, Credit Suisse estimated that in 2009 the average CPM will be $2.39, down from $2.46 in 2008.

Pricing for video ads also varied depending on where they were located on-screen. Online video consultancy LiveRail estimated that overlay ads ran CPMs of $7.40 and in-stream ads were priced at $16.40 in Q4 2008. AccuStream iMedia Research put the average 2008 figure as high as $35 for premium preroll online video ads.

As for paid search, JPMorgan projected that for every 1,000 searches, $75.33 would be generated from ads in 2009.

Getting a complete picture of CPMs for the online advertising space is difficult—especially when published rate card prices don’t always reflect reality. But averages and estimates reveal important trends and tendencies.

Tuesday, April 21, 2009

UPDATE:P&G Puts Added Focus On Digital Media As TV Soap Ends

(Updates with added information on the company's plans for digital media, changes focus)

By Anjali Cordeiro

NEW YORK -(Dow Jones)- Procter & Gamble Co. (PG) will make a bigger push to develop more digital media properties and Web sites targeted at women following the cancellation of its soap opera Guiding Light, which the company used for decades to peddle soap and household necessities.

Guiding Light, the longest running show in broadcast history is due to be canceled on CBS. Procter & Gamble Productions, the company's unit that owns the soap opera, is weighing options to make the show available elsewhere or in another medium, spokeswoman Jeannie Tharrington said.

But a big focus for the unit - which looks to connect the company with its consumers - will now be to develop digital media and Web sites that interact with moms.

"We are just trying to keep up with the times," Tharrington said. She declined to say how many sites or media properties are planned, saying only "there is a pipeline." The sites won't all be targeted at women, but may touch on subjects ranging from health and wellness to the kitchen, while advertising P&G products. P&G will develop some of these Web sites in partnership with NBC Universal, she said. P&G Productions already has a partnership with NBC Universal for a Web site called, which discusses subjects like health and wellness for pets, while carrying ads for products like P&G's pet food brand Iams.

The P&G unit still has another day-time drama called As The World Turns, as well as the People's Choice Awards show.

P&G products are advertised on Guiding Light, and the soap opera genre got its name from the consumer product companies that helped develop these shows and hawked their brands on them. For years, consumer product makers resisted moving their advertising online, but that has been slowly changing as they find more of their consumers can be reached online.

Consumer companies believed soap operas were an excellent way to reach their target audience - women who did much of the shopping for the household. But as more women moved into the workforce, they began to miss these day-time shows. Many makers of household products and food are now using Web sites that can offer anything from health and wellness advice to recipes as one indirect way of advertising their brands to women.

P&G, the world's largest advertiser and seller of household staples like Tide detergent and Pampers diapers, has recently been attempting to make a greater push into this space. More recently it has had some of its employees swap ideas with those at Google Inc. (GOOG). According to TNS Media Intelligence, Procter & Gamble's overall advertising expenditures fell to $3.2 billion in 2008 from $3.45 billion in 2007.

Ratings for Guiding Light had been falling and Tharrington said the company was still weighing the financial viability of keeping the soap opera alive elsewhere. She did not discount some kind of a digital format for the show, but said the company was considering several options for the program, which will have its finale on CBS Sept. 18.

Guiding Light, which was created in 1937, was originally on radio before its moved to television and follows the lives of four families in a fictional town in the Midwest called Springfield.

-By Anjali Cordeiro, Dow Jones Newswires; 201-938-2408;

(END) Dow Jones Newswires

04-03-09 1525ET

Copyright (c) 2009 Dow Jones & Company, Inc.

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Monday, April 20, 2009

Dire Predictions: Global Ad Spending to Plummet

APRIL 20, 2009

Down, down, down...

Who cares if global ad spending is down?

Almost everyone should, because ad spending is a barometer of economic confidence. And while many political leaders in the US and worldwide point to “signs of recovery,” three major buyers of advertising around the world are giving the situation thumbs down.

Last month, GroupM, a division of WPP, predicted a 4.4% decline in global ad spending for 2009.

That forecast was topped (or bottomed, if you will) by one from Carat Insight, owned by Aegis, which put the worldwide ad spending decline for 2009 at 5.8%.

Now ZenithOptimedia, the media-buying unit of Publicis, the world’s fourth-largest advertising group, has weighed in with the heaviest hit yet.

Last December, ZenithOptimedia had expected merely a 0.2% decline for 2009, but the firm’s revisited figures now predict nearly a 7% decline in worldwide ad spending this year.

In fact, ZenithOptimedia now sees ad spending dropping 11% for magazines, 10% for radio, 5.5% for television, and on and on through the worldwide media spectrum.

“A lot of markets we were expecting to show at least modest growth this year are clearly going to be down substantially,” Jonathan Barnard of ZenithOptimedia told the Financial Times.

Amid the nearly unrelenting gloom, however, one figure shines out.

Internet advertising around the world continues to grow, projected to be up 8.6% this year—to reach 12.1% of overall global ad spending.

At least there is a little light at the end of the tunnel.