Showing posts with label education. Show all posts
Showing posts with label education. Show all posts

Wednesday, February 4, 2009

A Boost in Online Money Courses

Since September's financial meltdown, community colleges and universities offering free personal-finance courses online have seen a sharp increase in enrollment.

Many people are turning to the more than 180 business courses offered through the OpenCourseWare Consortium -- a group of about 250 universities world-wide, including the Massachusetts Institute of Technology and University of California-Irvine. These courses aren't exactly classes, but they offer free access to online syllabi and study materials, along with lecture notes and exams.

[Online Courses] Associated Press

An MIT initiative called OpenCourseWare offers business courses online.

One course, "Fundamentals of Financial Planning," has seen a 27% increase in traffic since September, according to the school. With 48,000 viewers, it has become the most popular of the University of California-Irvine's OpenCourseWare offerings, the school says. Class takers are given worksheets and assessments to help them negotiate topics like college planning and retirement savings, says Gary Matkin, dean of continuing education. "It's a cross between a reference and a learning experience," says Mr. Matkin. As more people are affected by the downturn, he expects the number of course takers to grow.

Other OpenCourseWare business offerings, like those provided by MIT's Sloan School of Management, have also seen an increase, says Steve Carson, external relations director for MIT OpenCourseWare. The most popular courses are those that focus on economic theory and the latest developments in the financial world, he says. Mr. Carson says he's seen a 30% attendance increase in a number of business-related courses. Starting in October, about 225 users daily downloaded several of the school's macroeconomics courses, up from about 150 a day before that, says Mr. Carson.

Finance 101

Groups that offer low-cost or free courses:

www.credabilityu.org A quick dose of budgeting advice through podcasts and webinars

www.money-wise.org Provides training modules and reading materials about banking and homeownership

www.ocwconsortium.org A directory of OpenCourseWare materials with hundreds of business courses from top universities

www.360financialliteracy.org Focused on solving personal finance dilemmas at all life stages

www.financiallit.org Low-cost programs on family financial management, budgeting, debt management, and bankruptcy.

Vakul Talwar, an IT project manager at GE Capital, a unit of General Electric Co., in Melbourne, Australia, says he finished reading the required materials for an MIT course on real-estate economics several weeks ago after seeing how the "real estate market was going rock bottom in the U.S." Mr. Talwar, 27 years old, likes the open courses, which he found several years ago through an Internet search.

Financial literacy courses in other formats are also gaining ground. Some 43% of the course traffic for the year came in the last three months of 2008 for free webinars from the Consumer Credit Counseling Service of Greater Atlanta, according to spokesman John McJosh. Popular courses included those on reducing spending, and ways of saving and creating a priority spending plan. And 360 Degrees of Financial Literacy, a free online financial literacy Web site run by the American Institute of Certified Public Accountants, saw a 43% increase in traffic for 2008, says media relations manager Mitchell Slepian.

Apopka, Fla., resident Paul Seago recently paid $99 for David Ramsey's Financial Peace University, a 13-week video-based financial literacy program that was offered at his church. Mr. Seago, 38, says participants had to break into two groups because of over-enrollment. He says the course helped him learn how to stay out of debt. "When you hear about all these layoffs, it's really nice to have a plan that we're working towards," says Mr. Seago. Nationally, demand for the David Ramsey programs increased 37% over January of last year.

Clare Stenstrom, a principal with Bourne Stenstrom Lent Asset Management, helps oversee a pro-bono financial planning course at the Borough of Manhattan Community College. She says the class sizes have almost doubled since spring of 2008. And Ms. Stenstrom has noticed that many who attend the free twice-per-month course, covering subjects like investing and retirement, are staying late to ask questions and asking friends to tag along.

Friday, August 10, 2007

Apollo Group Buys Online Ad Network Aptimus


by Gavin O'Malley, Thursday, Aug 9, 2007 6:00 AM ET
THERE GOES ANOTHER ONE. UNIVERSITY of Phoenix operator Apollo Group on Wednesday announced plans to acquire online ad network Aptimus in an all-cash deal for $6.25 a share, or nearly $48 million.

Apollo has consistently ranked as one of the Web's heaviest advertisers, ranking among the top 10 marketers in online spending. The addition of Aptimus will allow Apollo to spread its messages still further.

For Apollo, the underlying goal is "achieving further process and cost efficiencies in new-student enrollments," explained company president Brian Mueller.

Ever since Google agreed to buy DoubleClick for $3.1 billion in April, rivals of various shapes and sizes have taken the Web's remaining major ad networks off the table.

Fearing Google's ever-expanding influence, Microsoft quickly agreed to buy aQuantive for $6.1 billion, and then WPP snatched up 24/7 Real Media for about $649 million.

In late June, Aegis Group purchased the Bluestreak ad network for $12.5 million, and expressed its intent to invest heavily in Bluestreak's core infrastructure. In late April, Microsoft said it would buy AdECN, Inc.--an ad exchange akin to Right Media, the company Yahoo agreed to buy outright for more than $680 million in April.

The San Francisco-based Aptimus will continue to provide its services to Web publishers and advertisers in other industries. Its current advertisers include Procter & Gamble, Nokia, Dell, Vonage, SC Johnson and Carnival Cruises. In July, Forbes.com enlisted Aptimus' Point-of-Action network for lead-generating, transactional advertising.

In addition, Apollo plans to continue working with AOL, its subsidiary Advertising.com, as well as with other digital media affiliates and publishers.

More than 30 years old, Apollo also operates the Institute for Professional Development, the College for Financial Planning, Western International University and Insight Schools.

Gavin O'Malley can be reached at gavin@mediapost.com