INTEGRATED TARGETING DEMO GRAPHIC HERE
* Unites all proven and new real-time targeting methods in one system.
* Integrates the most prominent web analysis and
market research applications.
* Is open for integration of customer-specific data from
CRM and Web/data mining.
* Flexible usage options: on-site, cross-site, as a local installation
or ASP, as a standard version or completely personalised.
wunderloop web site
wunderloop's new web design
With the development of the new Integrated Targeting Platform we have redesigned and updated our website at www.wunderloop.com. The site includes useful facts, figures and data and an improved look and feel.
Latest Innovations
Taking Targeting to a New Dimension:
Behavioural targeting is fast becoming standard practice worldwide. But with new developments come new challenges. Our clients now need to combine a range of different targeting techniques.
With wunderloop’s new Integrated Targeting Platform, for the first time, they can.
The unique platform now incorporates all targeting methods, both new and established in one modular and intuitive framework. Key features include:
- Generic Tagging
- Auto Categorisation & Keyword Extraction
- Predictive Targeting
- Typology Targeting
- Geo Targeting
- Standardised Campaign / Brand Impact Studies
- Reaction Analysis
- Relevancy Weighting
- Two options for accessing the wunderloop Integrated Targeting Platform
Generic Tagging:
wunderloop technology enables amazingly quick and simple integration and categorisation of all websites via a single tag.
Auto Categorization & Keyword Extraction:
Manual site classification used to be a long and laborious process. Not any more. wunderloop technology can now classify every web page automatically, yet allow you to specify your own changes. Article keywords are automatically identified and can be used to target specific interest profiles. Whatever your target identification characteristics, they are automatically ready for use. As results are generated, and users interact with those results, the profiles become more and more exact.
Predictive Targeting:
By cleverly correlating market research and real-time online user data we can create ever more precisely defined target groups while at the same time maximising reach.
Typology Targeting:
wunderloop’s tools allow you to connect behavioural and socio-demographic data to target standardised or individually matched target types. Relevant data from analysis of user and client databases can also be added. The types of clients are defined by a comparison of "average" online and offline client data.
Geo Targeting:
Users can be targeted right down to district and city level, without threatening data privacy - wunderloop never saves an IP address.
Standardised Campaign / Brand Impact Studies:
wunderloop’s integrated standardised analysis enables straightforward assessment of advertising effectiveness. Net result: you can spend the time you save further optimising profiles and making your campaigns still more effective.
Reaction Analysis:
With wunderloop you can now analyse who has actually reacted to an ad and therefore which of the characteristics of your target groups are really important. Similarly, a Pre-Flight allows you to check out different configurations in advance in order to find the most effective formula.
Relevancy Weighting:
Alongside the new, tried and tested wunderloop features such as relevancy weighting are of course still available. The relevance of current user behaviour is assessed and weighted in relation to historical data and in real-time context. Relevancy weighting can be used in targeting to define the strength of interest e.g. in the purchase of an automobile
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