We have heard from people in online advertising that site quality no longer matters. With behavioral advertising its all about getting appropriate ads in front of the right audience no matter where they might be. We think this is an absurd notion. Some brands would freak to see their ads on some stinky web sites.
Collective Media's idea is to wield behavioral advertising technology but only on very high quality sites like Reuters, TV Guide, AP, and Discovery. It has focused on creating relationships with news sites. The New York City based firm has raised an undisclosed amount of Series A led by Greycroft Partners with iNovia Capital.
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