Collective Media, an online advertising network, has raised a Series A round from Greycroft Partners and iNovia Capital. The company focuses on behavioral targeting (aka – delivering ads based on user habits versus contextual), delivering primarily branded advertisements. The company claims its network reaches more than 120 million unique users per month.
Collective Media says the funding will be used to continue to enhance its platform and increasing the size of its sales force. The company might also be well suited to use some of the funding on acquiring collectivemedia.com, which is currently a spam link site. Their current homepage is at collective-media.com.
The amount of the funding round was not disclosed.
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