MediaPost Publications - AdBrite Delivers Print-Style Engagement With New Format - 10/15/2007

MediaPost Publications - AdBrite Delivers Print-Style Engagement With New Format - 10/15/2007: "AdBrite Delivers Print-Style Engagement With New Format by Tameka Kee, Monday, Oct 15, 2007 6:00 AM ET ADBRITE HAS ROLLED OUT THE 'Full Page Ad,' a new digital ad format that aims to blend the branding impact of a full-page magazine ad with the interactivity of the Web. The San Francisco-based company automates the ad-buying process by giving advertisers a set of robust ad targeting, management and analytics tools--while making the list of available network publishers fully transparent. Publishers have the option to sell text, banner, interstitial, and now, Full Page Ad inventory by embedding a snippet of HTML into the pages they wish to monetize. Full Page Ads open after users have clicked on a predetermined number of links throughout a site, showing they have been engaged with the content. A bumper fills the screen with a two-second 'this site is brought to you by' message (including a logo), then dissolves into the Full Page Ad. The Full Page Ad can be interactive like a live movie trailer, a customized landing page or even a fully functional microsite. Users can choose to navigate further into the advertiser's content or go back to their previous activity, as the publisher's custom header remains at the top of the page. The header gives viewers th"