Jivan Manhas to speak about the evolution of affiliate marketing.

Jivan Manhas to speak about the evolution of affiliate marketing.

New York, NY (PRWEB) October 24, 2007 --

WHO: Jivan Manhas, Co-Founder and President, Advaliant, Inc. Advaliant's work for PlayPhone was recognized with the 2007 ad:tech award for "Best Affiliate Marketing Campaign."

WHAT: ad:tech New York

Session -- The Evolution of Affiliate Marketing
Last year, MarketingSherpa estimated that affiliates worldwide earned $6.5 billion in bounty and commissions in the areas of retail, personal finance, gaming and gambling, travel, telecom, education, publishing and forms of lead generation other than contextual ad networks. Far beyond revenue sharing, today's affiliate marketing channel is evolving more and more into performance marketing and playing a larger role in online marketing strategies. This panel, moderated by Rosalind Gardner, CEO of Webvista, Inc., will help attendees understand which industry sectors are the most active for affiliate marketers and those that are poised for the greatest growth. Manhas and other panelists will discuss the pros and cons of running affiliate programs in-house versus using third-party services to track referral traffic or sales. The audience will learn how advertisers are connecting with publishers through affiliate networks, and how to extend and protect brands through affiliate marketing.

WHEN: Thursday, November 8 at 4:15 p.m.

WHERE: Hilton New York
1335 Avenue of the Americas
New York, New York 10019

For more information on ad:tech New York, please visit http://www.ad-tech.com/ny/

About Advaliant
Advaliant (www.advaliant.com) is MediaTrust's performance-based affiliate marketing network. The Advaliant affiliate network connects publishers and advertisers in a trusted online community that is overseen by industry-leading experts. Advaliant's services group leverages performance-based media to create unique, customized, and high ROI solutions for its advertisers, agencies and publishers. Advaliant brings together on a single platform all the key performance marketing channels so that marketers have a single destination for acquiring customers, creating brand awareness, generating sales and driving traffic.

About MediaTrust
MediaTrust (www.mediatrust.com) is an ecosystem of online media properties. MediaTrust combines innovative interactive media and advertising technology with human service and expertise. Companies that choose MediaTrust benefit from relevant and intelligent online campaigns that deliver higher ROI and greater success in acquiring customers, creating brand awareness, generating sales and driving traffic.

MediaTrust is comprised of Advaliant, a performance-based affiliate marketing network, Advario, a proprietary ad serving platform, leading-edge media technologies and the MediaTrust Integrated Solutions Group (ISG). The ISG is comprised of specialists that analyze customer needs and build custom performance-based campaigns that optimize returns for each advertiser and publisher.