Textwise.com Semantic ad targeting

http://www.textwise.com/semanticSignatures.html is a very interesting page with interesting info. Espcially when you scroll over the images on the left hand side that show data regarding the difference between "contextual targeting" and their "semantic signature matching". Interesting use of the word DNA in reference to content and ads. Similar to our use of

"Dynamic triangulation = particles (behavior,context,tags,keywords,attention data etc) = digital DNA = content/user/ad = relevance targeting "

for the new version of advario to be released going into adtech NYC. Below is some further info from their site.

Semantic SignaturesSM are TextWise's patented contextual targeting technology. They innovate beyond simple keyword-based or category-based models currently used in so-called "contextual advertising" and deliver a new level of context-driven advertisment matching. MEET YOUR PERFECT MATCH, EVERY TIME, AUTOMATICALLY Semantic SignaturesSM is the only contextual advertising solution with: Precision that outperforms our competitors to obtain significantly higher ad-to-web page relevancy Speed/Scalability powering real-time placement Automation to support a dynamic environment Universal Appeal going beyond the English language to capture the global market Semantic SignaturesSM capture meaning through concepts, not keywords — including multiple meanings and topics within a single document. As a fully automated and real-time contextual targeting system for both advertisments and web pages, they provide a robust, scalable, and easily maintainable solution for advertisers. Request a White Paper