eMarketer reports that the online video sector is becoming an important factor for online advertising.
With the number of online video viewers to increase from 114 million last year to 183 million by 2011, in the US, it’s obviously an important aspect of Internet culture to consider. What’s more important is the face that the leading type of online video is news, with a 14% market share, and movie and television show trailers following, music videos coming in third, and user-generated content taking 9.4% of the market share. This ties in with an Online Publishers Association report that notes an increase in time spent online viewing and sharing media, as noted with Photobucket’s announcement today. So the question is, how to monetize your online video content?
This is something companies and advertisers have been throwing around for some time now, experimenting with different ways to advertise with videos and video-sharing sites. We at Mashable see the majority of development on this front going on with social networks and media-sharing sites, and user-generated content has been among the last sectors of online video for advertisers to delve into. For example, Heavy.com, AdPerks and RevLayer all have more “creative” ways of grabbing viewer’s attention. Advertising models with traditional media websites, such as those that provide news and trailer clips, have generally taken a more traditional approach to ads, but with the on-demand nature of online content, even this will require a touch of creativity.
[via blogzinger]
No comments:
Post a Comment