YIKES!!a star is born (says who?) with one of the worst web sites i have seen in a long time. I am also not sure how they are any more of a "star" than any of all the other exchanges that have launched (and bought).The core team all left Miva to start this operation..... based on how poor Miva was it is going to be interesting to see how a me to is going to do late to the party. They should look to innovate... this "star" is late to the party. Lets NEVER be a traffiq.
TRAFFIQ, Inc. announced the launch of TRAFFIQ—The Internet Traffic exchange. The exchange is described as a transparent auction-based bidding environment for media buyers and web publishers.
The exchange offers real-time auctions of single impressions and clear details of ad placement before a bid is made. This is in an effort to protect brand integrity and to improve ad performance. Automated matching of buyers and inventory based on traffic segmentation and campaign criteria also ensure a symbiotic relationship.
Mark Kahn, CEO of TRAFFIQ stated, “The open economy nature of TRAFFIQ, and the level of brand protection and budget control it provides, make real-world sense to both buyers and sellers.”
The exchange supports all display and text ad formats, as well as major 3rd party ad servers. The exchange will be open to all buyers and sellers later this year.
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