Revver Revs Up 'Impressions,' Adds CPM Model To Online Video Ads

Revver Revs Up 'Impressions,' Adds CPM Model To Online Video Adsby Joe MandeseIn a sign that the social media and user-generated content market may be developing a traditional advertising model, revenue-sharing online video aggregator Revver this morning announced a plan to begin offering "impression-based advertising products" to advertisers and agencies. - Read the whole story...