Clickable is an online solution for advertisers and marketing agencies, to offer a centralized service for ad analytics and campaign modification.
With Clickable, advertisers can manage their ad campaigns across the major ad networks, including Google AdWords, Yahoo Search Marketing, and Microsoft adCenter, among others. Clickable will give you metrics regarding your search marketing performance across all of these networks, and extend the options of self-managing your ads, from buying to pausing keywords within your campaign.
For advertising agencies, Clickable lets you manage your clients’ advertising campaign. With the aggregate analytics tools provided in a centralized service, the goal is to make each account manager can be more effective for more clients. The service is designed for advertising on a large or small scale, and promotes its tool set for agencies to be able to provide services to smaller companies that may otherwise not be able to afford third party research, analytics and execution.
Clickable currently only supports pay per click ad campaigns but will soon incorporate additional advertising options such as banners, rich media and online video as well. While the service has yet to add more types of advertising campaigns to its metrics capabilities, the service goes up against in-house offerings from ad networks, such as Google Analytics.
The company just took first round financing from Union Square Ventures.
[via]
No comments:
Post a Comment