Thursday, July 12, 2007

Pingology - a Skill-Based Alternative to Pay-Per-Click Search Engines

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/www/story/07-12-2007/0004624397&EDATE=

GOLDEN, Colo., July 12 /PRNewswire/ -- Pingology,
http://www.pingology.com, is a new paradigm search engine. It allows Users
to find more relevant information in less search time. Webpage Owners are
offered a skill-based alternative to costly pay-per-click on a free or
fixed-price subscription basis.
Businesses are finding top placement of the best key words on pay-per-
click search engines very expensive. ROI can be variable to say the least.
A $1000 pay-per-click budget will often not purchase a week's worth of top
ranked placement. Key words can cost over $20 a click-through. No wonder
pay- per-click is a $10 billion a year industry.
On Pingology, skill and relevancy determine placement -- not how much
money you can spend!
Pingology offers a fixed-cost, skill-based alternative. Webpage Owners
"cloak" their pages by filling out a questionnaire designed to provide more
specific information to the User than is available from only key word text-
descriptors and simplistic bot IDs such as "image," "video" and "link."
Users fill out a corresponding questionnaire of what they seek. The
more closely those responses match cloaked responses by Webpage Owners, the
higher the webpage is ranked in the search results seen by the User.
Webpage Owners and Users effectively "ping" each other, engaging in an
anonymous, ongoing dialogue between needs of the User and content offerings
of the Webpage Owner. The more effectively Webpage Owners cloak their pages
in relationship to User wants, the higher will be their ranking. Users get
more relevant results and webpage owners get qualified click-throughs.
Users and Registered Webpage Owners will have access to short-form,
long- form and specialized questionnaires. A Reports area allows Webpage
Owners to monitor searches and realign webpage content to meet User needs.
Pingology User Rollout is set for October 16, 2007. Between July 6 and
September 16 during the Webpage Owner Rollout Pingology is offering webpage
owners free short-form cloaking of up to three unique URLs. Pre-rollout
discounts on long-form and specialty form questionnaires is also being
offered.
Advertising will be offered but will not affect rankings or placement
and space will be limited.
Pingology will be free to Users.

Contact:

Michael Archer
303-274-0515
marcher@pingology.com

Media Inquiries:
media@pingology.com

Investors:
investors@pingology.com
This release was issued through eReleases(TM). For more information,
visit http://www.ereleases.com.

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