The growth of interactive advertising continues at a torrid pace. After a record year in 2006, Internet advertising revenue rose again with a quarterly record of $4.9 billion for the first quarter of 2007. This represents a 26 percent increase over Q1 2006 and a two percent increase over Q4 2006.
These record numbers are a solid indication that marketers are becoming increasingly comfortable with the strength, accountability and effectiveness of the interactive medium. With its unique ability to affect consumer behavior from product awareness, to purchase intent, to actual purchase and then brand loyalty, revenue should continue to grow as marketers allocate more marketing dollars towards the effective and innovative platforms that only interactive can deliver.
For more information, click here to read the IAB/PwC press release on first quarter interactive advertising revenue.
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