The AdECN Exchange

AdECN is the only real-time, auction-based, neutral exchange for online display advertising.

It works much like a stock exchange. A member of the AdECN exchange buys on the exchange for its advertisers and sells on the exchange for its publishers.

The member's advertisers specify in advance how much they are willing to pay based on the visitor's profile, or the visitor's past behavior, or the page content, or other factors. Advertisers can bid on a CPM, CPC, CPA, or CPL basis.

When a visitor lands on a website page, an auction is held among all the advertisers — in less than 12 milliseconds, for every single ad impression. The highest bid wins, and that ad is shown.

AdECN provides:

• the interface for the member's advertisers and publishers, branded with the member's name and artwork;
• the real-time, per-impression auction;
• the targeting, metering, frequency capping, reporting, ad serving, and all related technology;
• the accounting and money transfer between members;
• all of the servers and bandwidth necessary to run the Exchange.

Members can place all, some, or even none of their traffic on the exchange. They can specify that the auction favor a match between their own publishers and advertisers, unless the profit of using traffic from the Exchange exceeds a certain threshold.

This guarantees members the best possible liquidity — fewer campaigns go unfilled, less inventory goes unsold, and members make the highest profit, always.

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