MediaTrust Expands Executive Management Team

New York City (PRWeb) February 26, 2007 -- MediaTrust, Inc., an online marketing services company, today announced the addition of two key executives to further build out its management team. Trip Foster has joined as Chief Marketing Officer, responsible for the development and execution of MediaTrust's marketing efforts. Will Chen has joined as Chief Information Officer, responsible for driving the operations, development and internal IT teams for MediaTrust.

"I am thrilled to welcome these two industry veterans to MediaTrust in a very exciting phase of our company's growth," said Peter Bordes, CEO, MediaTrust. "Both Mr. Foster and Mr. Chen will be critical in helping MediaTrust deliver cutting-edge innovative solutions to our fast-growing partner and customer base. Our team is now better prepared to build on our momentum and drive home our reputation as the most trusted, technically innovative and results oriented company in online media."

Mr. Foster, a veteran marketer of software and technology, joins MediaTrust with more than a decade of experience in both media and technology. Most recently, Mr. Foster served as vice president, Marketing and Client Services at Intellibank, an online Customer Relationship Management software provider. Mr. Foster has also served as vice president of Marketing at Net Exchange, a pioneer of marketplace optimization software used by Schneider Logistics, Sears Logistics, State Street Bank, and the Department of Defense. Additionally, Mr. Foster was one of the original entrepreneurs at CheMatch, an online chemicals marketplace. Mr. Foster has also prior worked for agencies such as McCann-Erickson, and The Ad Store, serving clients including: Sony, Visa, Coca-Cola, Salomon North America and Vail Resorts.

"The online media market presents a huge opportunity," said Foster. "MediaTrust's technology and long-term approach to client success really sets them apart. My goal is to extend the company's leadership by ensuring that our technology and solutions continually meet or exceed the market's needs."

With more than 20 years of IT experience, Mr. Chen has worked for many fast growing technology companies including Lynda.com, Openwave and Software.com. He has held various management-level positions where he was responsible for implementing enterprise scale IT systems, managing outsourced resources and services, building and managing global data centers, network and IP infrastructures, managing merger and acquisition integration and developing and optimizing user support programs. At Software.com, Mr. Chen was instrumental in planning, building, and managing the global IT infrastructure and operations that enabled the company's transition from startup to being publicly traded. Prior to Software.com, Mr. Chen founded Global Shopping Network and created a service that attracted more than 500 advertisers for the recreational marine industries.

"MediaTrust's designs technology to make ads non-interruptive and the online experience richer for the end user," said Chen. "It's a great honor to join this team. I am looking forward to helping MediaTrust continue to break new ground in the online media space."

About MediaTrust
MediaTrust (www.mediatrust.com) is an online marketing services company comprised of AdValiant, an affiliate performance network, and AdVario, a proprietary ad-serving technology. MediaTrust offers a 'one-stop-shop' for technology and services across all online marketing channels including: affiliate and search marketing, contextual and display advertising, lead generation, e-mail marketing, proprietary ad-serving technology, mobile marketing, data management, Web publishing, list management, and RSS and podcasting marketing. MediaTrust's experienced marketing services organization ensures that each media campaign is uniquely customized for each advertiser and publisher.

MediaTrust's properties work seamlessly together to deliver real-time, relevant, and intelligent performance-based online marketing campaigns that create awareness, generate leads, drive sales, and retain customers.