MediaTrust brings ABA All-Star Weekend to iPods and mobile devices

Our Sports Central
January 30, 2007
http://www.oursportscentral.com/services/releases/?id=3420977

Halifax, Nova Scotia. MediaTrust, Inc., an online marketing services company announced an agreement to create and deliver free audio and vido podcasts of the ABA All-Star Weekend in Partnership with Jazz Media, a company that specializes in big screens and big events. The ABA is the first professional sports league to podcast its All-Star game and to make it available for fee download to any mobile device.
The ABA All-Star Weekend took place Jan 27-28 at the Halifax Metro Centre in Halifax, Nova Scotia. MediaTrust and Jazz Media produced the ABA All-Star Weekend. MediaTrust's media artists have provided the podcasting resources, infrastructure and post production capabilities. In addition to podcasting the game, MediaTrust created audio and video podcasts that provide viewers with a behind the scenes look at the sponsorship dinner, Slam Dunk contest, 3-point Shootout, Hedley concert and meetings between ABA All Star players and local students.

"The ABA gets it: Podcasts are the future. Companies are opening a whole new set of revenue streams by offering events and advertising opportunities through new media, such as podcasts," said Peter Bordes, CEO, MediaTrust. "In partnership with Jazz Media, we are able to disseminate popular sports games to mobile devices worldwide."

"If you can't make the game in-person, we'll bring it to your mobiledevice," said Susan Douglas, VP Operations for Jazz Media. "The ABA All-Star Weekend is just a starting point. We look forward to bringing additional sporting events to fans around the world, in the very near future."

Podcasts are available now. Mobile users can browse to www.MediaTrust.com/aba/2007all-stargame, www.abalive.com , www.ODEO.com and www.apple.com/itunes/podcasts. Click the banner on the ABA website, www.abalive.com - and see all the exciting action from Halifax.