Wednesday, February 28, 2007

Forrester: Clients Believe Shops 'Unprepared'

Forrester: Clients Believe Shops 'Unprepared': "Forrester: Clients Believe Shops 'Unprepared'
February 27, 2007
By Kathleen Sampey


NEW YORK Clients view traditional ad agencies as being particularly unprepared to understand the changing ways consumers use media and technology, according to a new survey conducted by Forrester Research."

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