I love where online marketing is going. That’s the best way I can say it. With each passing day, more and more advertisers are realizing old markets are old markets. Contextual advertising is the future of marketing…………period. A targeted campaign focuses advertisements based on the content being shown.
Not everyone who watches the Super Bowl wants to buy beer or eat chips, but odds are somone who visits a BMW enthusiasts site would want to buy BMW parts or see a new BMW or Mercedes ad, right? Or someone who visits a cooking site would want to see ads about pots and pans or cookware. Of course!
Marketing companies are starting to see the light and develop products that target ads based on the content of the site delivering the ad. One such company is Media Trust. Media Trust’s new product Advario allows publishers to specifically target campaigns based on content of a publisher’s site rather than a geographic or network blanket. The ads are specifically target by content therefore saving wasted advertiser’s money and saving the site user the hassle of instrusive pointless ads.
http://www.kensoftinc.com/blog/
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