In-text advertiser Kontera has introduced a new advertising platform

In-text advertiser Kontera has introduced a new advertising platform that aims to make text advertising dance, if you will.
The new ContentLink Rich Media system lets publishers embed video and animation-based ads into the text of a web page. Kontera’s system scans a participating web page, revealing keywords which can then be replaced with relevant advertising that appears when a user hovers their mouse cursor over them.

With the new system, Kontera is adding several new ad formats including the 300 x 250 ContentLing Flex size that includes video and Flash interactivity that can be used to get input from customers. The added interactivity was designed for use in lead generation campaigns.

“We are launching ContentLink Rich Media in response to the increasing demand we have received from our customers who want to combine brand-building creative with the contextual relevancy,” said Bryan Everett, Kontera’s SVP of sales, in a statement. “ContentLink Rich Media creates an online advertising vehicle that is the best of both worlds.”

The new platform is available immediately for Kontera in-text advertisers.