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Yahoo Beats Street's Forecasts, Bows New Search Rank Model
Click to enlarge Yahoo's fourth-quarter earnings beat Wall Street forecasts, despite having decreased 60 percent year over year, writes CNET.
Yahoo's net income for the quarter ended Dec. 31 was $269 million, or 19 cents a share, including stock-based compensation expenses, compared with $683 million, or 46 cents a share, a year ago. Revenue rose to $1.7 billion from $1.5 billion a year ago. Excluding traffic acquisition costs - fees paid to content partners - revenue was $1.2 billion, up from $1 billion.
'We ended the year on a strong note with solid growth in revenues and operation cash flow, strong profitability and healthy growth in users and user activities,' Yahoo CEO Terry Semel is quoted as saying.
Semel also said Yahoo's new ranking model for search ads would be introduced Feb. 5, earlier than anticipated. Part of Yahoo's new Panama search advertising platform, the system will rank search ads by quality, as does Google, and not just keyword bid price.
Yahoo is expected to take in 15 percent of search advertising revenues, compared with Google's nearly 67 percent, according to a report issued Tuesday by eMarketer. "
Wednesday, January 24, 2007
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