FT.com / In depth - ‘Old media’ moguls show new optimism

FT.com / In depth - ‘Old media’ moguls show new optimism: "This year, however, the disruptive technologists were playing a more reserved role, while the old media moguls whose power they were supposed to have sapped were exhibiting a new confidence.

The media mood swing was personified by the presence of Rupert Murdoch, the News Corp chairman who has seen little reason to come to Davos in previous years.
But Mr Page and Mr Brin were also cast in a different role, eager to persuade the media that Google was an attractive partner rather than a threat."