Friday, January 5, 2007

Top Internet advertisers by media value.

The data are provided by http://www.tns-mi.com/prodEvaliant.htm

Top 50 Internet Advertisers by Media Value,
November 2006
PositionAdvertiserMedia Value
($000)
Sector
1NexTag Services11,636Misc
2Cingular Wireless Service10,122Tech
3LendingTree.com7,613.5Fin
4Fidelity Brokerage7,589.0Fin
5E*Trade Financial Online7,424.9Fin
6eBay.com7,154.3Ret
7University of Phoenix Online7,117.4Edu
8Netflix7,020.6M/E
9Vonage6,658.3Tech
10Classmates.com6,492.5Misc
11Monster6,349.6Class
12LowerMyBills.com6,296.7Fin
13Verizon Wireless5,792.6Tech
14Circuit City5,779.3Ret
15Dice.com5,470.4Class
16BestBuy.com5,083.7Ret
17Victoria's Secret4,881.1Ret
18Sears4,801.8Ret
19Sears Department - Misc.4,694.7Ret.
20Scottrade Consumer Services4,340.7Fin
21E*Trade Financial3,716.1Fin
22Ford Auto & Truck3,668.8Ret
23Capital One3,597.4Fin
24Countrywide Home Loans3,543.6Fin
25Blockbuster Online3,524.3M/E
26TD Ameritrade3,470.3Fin
27Scottrade Online3,444.7Fin
28Discover3,254.5Fin
29T-Mobile Wireless3,130.1Tech
30HomePages.com Realty3,104.3Class
31Dodge Trucks Nitro3,094.5Ret
32Coca-Cola3,082.4Ret
33Stubhub.com3,052.9Ret
34Bank of America2,999.5Fin
35ING Direct Bank Consumer Services2,782.7Fin
36Dell VAR Computers2,763.9Tech
37RateMarketplace2,742.6Fin
38Chevrolet Trucks Silverado2,667.5Ret
39Amazon.com2,633.7Ret
40Sprint Wireless2,535.8Tech
41Honda Trucks CR-V2,438.2Ret
42MasterCard2,438.0Fin
43American Express2,427.2Tech
44AT&T Corp.2,367.9Tech
45Rhapsody.com2,349.3Date
46Dollar Rent A Car Online2,340.1T/H
47Palm Treo TripKit2,280.7Tech
48Sony: "Casino Royale"2,235.4M/E
49Horchow Store2,221.7Ret
50Privacy Matters2,220.4Fin.
GRAND TOTAL$218,447.6
Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in October, 2006

Methodology: Chart represents the value of display advertising in both standard and non-standard ad formats. Media expenditure estimates do not always take into account special considerations including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, etc.

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