Mediaplex Enters Second Phase of SEM Beta

Written on January 10th 2007

Mediaplex, the technology division of ValueClick, today announced that it’s initiated the second stage of search bid management technology beta, MOJO SEM. The SEM tool’s creation was spurred by Mediaplex’s bid to expand tracking paid search offerings and gives agencies and advertisers the ability to better use their search marketing dollars.

As a third-party serving platform, the beta release will be able to track all display, natural and paid search, along with email.

LMN&O Advertising, Integrated Media Services and CJ Search are a few Mediaplex clients that have tested MOJO SEM with positive feedback. Andrew Haynes, interactive marketing analyst at LMN&O affirmed in a press statement that, “the ability to now manage, track, and optimize our display advertising in MOJO alongside our paid search advertising in one user interface provides great efficiencies.”

According to Mediaplex, beta clients can manage and integrate all paid search marketing and display ads through utilizing MOJO SEM. The company also claims that clients will also be able to quickly update and customize campaigns using powerful tracking tools, search bid management and optimization with the MOJO platform.

Tom Vadnais, president of ValueClick U.S. and general manager of both Commission Junction and Mediaplex stated, “As…clients develop their marketing programs around multiple online advertising channels, they increasingly require a technology solution that allows them to consistently manage, track and report on all their diverse programs using a single technology platform.” He added, “We developed MOJO SEM to not only give our clients the most advanced technology for tracking and managing their paid search campaigns but to also allow them to integrate all of their online advertising programs in a single, easy-to-use reporting interface.”