Hollywood stars enthusiastically submit to video podcast interviews

Podcast Pickle
Steven Lewis
January 31, 2007
http://podcastpickle.com/news/79/

Following the success of last year’s introduction of video podcasts, the Santa Barbara International Film Festival has made podcasts a part of this year’s festival also. With podcasting having proved itself as a medium, SBIFF podcasters are being given greater reign and celebrities are keen to sign up, report podcasters working at the festival.

“Last year many people still weren’t aware of podcasting,” says Scott Parent, a member of the festival’s podcast team. “This year we are getting unfettered access and the powers-that-be really seem to get the importance of viral grassroots style promotion. I think that You Tube probably had a lot to do with — paving that road — but podcasters are reaping the benefits. So far we’ve gotten enthusiastic interviews with Will Smith, Willam H. Macy and Helen Mirren, among others.

“In short I think the film festival is certainly seeing a ROI. They are reaching an international audience through the podcast.”

The podcasts are produced by Media Trust.