Monday, February 25, 2008

Massive Online Ad Network Funding: $80M+ for Adconion and Glam


February 25, 2008 — 07:39 AM PST — by Adam Ostrow

adconion

Adconion Media Group has received a massive $80 million in Series C funding for its online advertising network. The funding round was led by Index Ventures with participation from Wellington Partners. The company is touting the news as “largest purely VC raise in history.”

Adconion is based in London and is most prominent internationally. According to stats the company publishes on its homepage, they serve approximately 290 million ad impressions per day, only about 50 million of which are in the US.

glamSeparately, Glam Media, the woman-focused media company and ad network announced that it has raised a total of $84.6 million ($64.6 million Series D, $20 million debt financing). The funding was lead by media company Hubert Burda Media, with participation from GLG Partners, DAG, Accel Partners, Draper Fisher Jurvetson, Walden Ventures, and Information Capital.

Last year, we saw just about every major ad network get snapped up by the major Internet companies; DoubleClick to Google, aQuantive to Microsoft, RightMedia to Yahoo, and several others in the multi-hundred millions of dollars. It’s clear that VCs are confident the trend will continue, and as such, are investing heavily in the next generation of ad networks.

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