Friday, February 15, 2008

January 2008 Online Ad Spending -- Financial Services 1st, Web Media 2nd

Found via the Dogster blog, Marketing Charts has released the online ad spend numbers by industry for January 2008. The chart is embedded below. Ted Rheingold from Dogster notes, "The numbers are rather staggering. I’m not surprised to see Web Media coming in second. They understand that to drive traffic to online properties you must catch people online.... And we definitely expect the Consumer Goods amount to grow quickly based upon our experiencing on the front line with their brands and advertising agencies."

Big brands are shifting dollars to online but it's a slow move. Companies like Glam Media are making smart moves as they have by launching their primetime ad network. It helps when you can tie into an overall buy than sticking online as another line item. Eventually that will change.

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