Saturday, December 22, 2007

WEEKLY DIGEST: social media

Web Strategy Summary: To know
Google announced it’s intent to build a profile system, which will allow social networks to be built anywhere, and used by anyone. Coupled with OpenSocial, this could break down any silos that many are concerned about. The ’socialization’ of the web (all the web) continues to be a theme.

Identity Systems: Google to launch profile feature
The root of any social network contains two major features 1) an individuals profile 2) The connections they have to other profiles. Google is launching part one with their individual profiles that allow users to upload their identity and preferences. Expect them to make their entire web experience (from search to docs, to picassa) more of a social experience where people share with others, comment, and collect.

Insight: People not brands lead social networks
Doc gives an very interesting perspective in response to my debate on join vs build, be sure to read his post and ask yourself how this applies to your own life.

Platform: Wordpress could be a Social Networking Platform
Chris Messina suggest that Wordpress could be a Social Networking platform, while currently a publishing CMS tool. The first thing to do is look at the technographics of a community, and identify does everyone want to be a creator? Not likely.

Platforms: Social Network Platform Wars
Great graphic from Dave McClure showing a visual representation of what the platforms are starting to look like. With many platforms emerging and APIs don’t give up on opensocial (but recognize the challenges)

Watch: Cisco’s Entertainment Operating System (EOS)
Cisco recently acquired Tribe and Five Across and are now starting to consolidate these one off acquisitions into real products. EOS is supposadly supposed to provide media to social networks, as well as a potential platform. The challenge? Does Cisco know media? even social media? The upside for Cisco? More bandwidth for their infrastructure products.

Usage: Social Network adoption continues to rise
eMarketer has some useful stats that indicate that the growth of social networks will continue in terms of adoption and monetization. Interesting to see the saturation of the teen market already.

Acquisition: Penthouse buys lifestyle social networks
Penthouse expands it’s online reach by acquiring Various, which owns adultfriendfinder,, and Smart move for a media company. Projected price? $340 million.

Mobile: Sprint and MySpace serve web experience
Not uncommon to see, as iPhone serves up a very nice Facebook experienece, Sprint and MySpace are working to serve up a mobile experience. I can’t wait for the day when mobile devices all render the same experience from a single browser.

Friending: “Whales” are insecure
A whale is a person with more than 1000 contacts on a social network, this article suggests that some of them insecure. While this may be true for some, for me it’s a business networking tool, i’s my rolodex, a listening tool, and a way to reach thousands. Nearly limitless business opportunities. For those who are trying use this as a social tool (college, dating, etc) I can see why this may make sense.

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