EyeWonder, Inc., rich media and digital video company just announced the launch of its SocialWonder™ product, an exclusive offering which will allow advertisers to access the power of widgets and social networking communities from within interactive digital advertisements. This offering is a result of the company’s partnership with Gigya, a widget distribution network, and will allow advertisers to distribute widgets within rich media and digital video advertisements. Cheil USA is among the first to use EyeWonder’s SocialWonder feature for Samsung’s Juke campaign.
“As the bridge for online advertising’s key stakeholders, we are constantly looked to by our customers and partners to deliver compelling and meaningful new products and technologies,” said Michael Griffin, Executive Vice President, Marketing and Strategic Development for EyeWonder. “The SocialWonder offering will enable online advertisers to leverage the innovative power of widgets and social networking communities within rich media ads, creating a powerful distribution mechanism for spreading their brand messages in a cost effective manner.”
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