Monday, December 31, 2007

Ad Spend Will Bloom In ‘08

crystalball1.jpgThere is no worry on the growth rate of online ad budgets for next year, despite the future of the economy. Emarketer reports that online advertising will increase by 29% in 2008. Reports suggest that online advertising will maintain its strength due to the need for ads with a “quantifiable value,” according to Marketing Shift.

Emarketer also claims that advertising on social networks will increase by 61%, with a major bloom in contextual advertising on these sites. There is also the prediction that social networking tools such as widgets and user profiles will become a standard feature on sites across the Internet.

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