NEW YORK (Reuters) - Microsoft Corp. (MSFT.O: Quote, Profile, Research said on Friday it would buy aQuantive Inc. (AQNT.O: Quote, Profile, Research for about $6 billion, or $66.50 a share in cash, which represents an 85 percent premium to the online advertising company's closing price on Thursday.
The deal caps a one-month consolidation spree across the online advertising market sparked when Google Inc. (GOOG.O: Quote, Profile, Research agreed to buy DoubleClick for $3.1 billion, Yahoo Inc. (YHOO.O: Quote , Profile, Research snatched up Right Media and WPP Group (WPP.L: Quote, Profile, Research purchased 24/7 Real Media Inc. (TFSM.O: Quote, Profile, Research.
Microsoft of Redmond, Washington said it would acquire aQuantive based in nearby Seattle to expand the software giant's push into Internet advertising through its tools for managing the buying and selling of online ads.
Aquantive shares closed at $35.87 on Thursday on Nasdaq.
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