NEW YORK and SAN JOSE, Calif. – May 7, 2007 – MediaTrust, Inc. today announced that Advaliant, its next generation affiliate performance network, and PlayPhone, Inc., a leading mobile media company, received the 2007 ad:tech Award for “Best Affiliate Marketing Campaign.”
The ad:tech awards recognize the talented designers and strategic thinkers that are demonstrating excellence in interactive marketing. Entries in more than 23 categories ranging from Interactive Ads and Interactive Campaigns to Web sites and Search Strategy were evaluated by more than 130 judges on the following criteria:
· Creativity
· Clarity of Message
· Results-Based Objectives
· Overall Experience
“Companies such as PlayPhone are working with Advaliant to make the most of their budgets by selecting a complete ecosystem of marketing services and technologies from under one roof,” said Jivan Manhas, President of Advaliant. “We congratulate PlayPhone for leveraging the newest technologies to generate the industry’s top returns and recognition.”
“Since the launch of our affiliate campaign in July 2006, PlayPhone has enjoyed an average of 30 percent growth in revenues, and a 30 percent increase in real leads,” said Ron Czerny, Chief Executive Officer at PlayPhone. “In addition, PlayPhone’s direct-to-consumer distribution model has established a new standard in the mobile entertainment industry because of our ability to connect consumers with the world’s top entertainment brands.”
About MediaTrust
MediaTrust (www.mediatrust.com) is an innovative interactive media, advertising and technology company comprised of Advaliant, a performance affiliate marketing network, Advario, a proprietary contextual ad targeting platform, leading-edge media delivery technologies and the MediaTrust Integrated Solutions Group. MediaTrust offers a ‘one-stop-shop’ for technology and services across all online marketing channels including: affiliate and search marketing, contextual targeted advertising, lead generation, e-mail marketing, ad networks, mobile marketing, data management and Web publishing. MediaTrust’s experienced Integrated Solutions Group ensures that each campaign is uniquely customized for each advertiser and publisher.
MediaTrust’s properties work seamlessly together to deliver intelligent performance-based online marketing campaigns that create awareness, generate leads, drive sales and obtain customers.
About PlayPhone, Inc.
PlayPhone is a leading mobile media company providing cutting edge personalization and entertainment content, such as mobile games, ringtones, and mobile wallpaper, to mobile consumers anytime, anywhere. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. The company currently operates its own leading mobile entertainment destination at PlayPhone.com and powers subscription-based mobile portals for the world's top entertainment brands. PlayPhone is based in San Jose, Calif. and is funded by top venture firms Menlo Ventures and Cardinal Venture Capital.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment