Online swans in to save the day.
Online ad spending in the UK accounted for 11.4% of all ad spending in 2006, according to new data from the Internet Advertising Bureau UK (IABUK), PricewaterhouseCoopers (PwC), the Advertising Association, the Radio Advertising Bureau and the World Advertising Research Center.
Online ad spending in 2006 was up nearly 42% over 2005.
The IABUK said that almost all traditional media spending was down, and that online ad spending growth was largely responsible for total ad spend growth of just over 1%.
The UK now leads the world for share of advertising spend online. The global average is 5.8%, according to ZenithOptimedia.
In 2006, online display advertising rose 35% over 2005. Paid search increased 52%, and now represents 57.8% of all online advertising.
Online classifieds were up 45% over 2005. Traditional print classifieds were down nearly 8%.
eMarketer recently looked at online ad spending per Internet user, using data from PwC and Wilkofsky Gruen Associates as benchmarks. Spending is estimated to reach $216.69 per user in the UK by 2010, up from $122.01 per user in 2006.
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