Thursday, April 12, 2007

MediaTrust to Join Forces with Advaliant

http://www.dmconfidential.com/blogs/column/Press_Releases/1260/

MediaTrust today announced it is joining forces with Advaliant, a next-generation online performance network that has created top performing affiliate marketing programs for a host of industry-leading companies. In addition, the company unveiled its "Company Beliefs," a commitment to advertisers, agencies and publishers that MediaTrust will set a new standard in the online advertising industry by conducting all business transactions with the highest degrees of trust, honesty and integrity. It also announced the MediaTrust Integrated Solutions Group, a service allows advertisers, agencies and publishers to work with MediaTrust solutions advisors and subject matter experts to experiment with different combinations of marketing vehicles (ex. SEO, SEM, SMO, mobile marketing, data management services) and measure how the combination of different elements affects campaign performance.

MediaTrust is an ecosystem of innovative online media, advertising, and technology solutions consisting of Advaliant, a performance affiliate marketing network, Advario, a proprietary real-time contextual and behavioral ad targeting platform, leading-edge media delivery technologies and the MediaTrust ISG.

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