Adotas � In-Game Immersion: IGA and Massive Execs Sound off on the Ad Strategy’s Evolution: "In-game advertising is a relatively new medium within interactive advertising, but it continues to proliferate thanks to companies like IGA and Massive, which continue to thrive as advertising networks."
Shameless plug: The find out about this strategy in a book I edited and co-wrote on this subject several years ago, check out: This Is Not A Game
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