MediaPost Publications - NBCU, GE To Invest $250 Mil. In Media Companies - 04/18/2007: "NBCU, GE To Invest $250 Mil. In Media Companies
Wednesday, Apr 18, 2007 8:30 AM ET
NBC UNIVERSAL AND GE COMMERCIAL Finance's Media, Communications & Entertainment unit launched a $250 million equity fund to invest in media and technology companies that can partner with NBC. The first investment is a $3 million stake in Adify, an online-ad startup. Other investments will be in wireless and digital content. "
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