eHarmony.com, the biggest ad spender
Ad spending for dating services has been growing at an unprecedented rate over the past three years according to Nielsen Monitor-Plus via PRNewswire.
In 2004 (January-November) total U.S. media spending was $149 million; 2005 (January-November) total spending was $310 million; for January - November 2006 total spending was $430 million.
In 2006, most dating services companies spent their advertising dollars on Cable TV with $130.6 million in reported ad spending, the Internet ranks second at $127.3 million and Spot TV follows with $75.1 million.
Leading the bulk of the TV spending — and heading the top of the list — are eHarmony.com with $110.1 million in total spending and IAC's Match.com with $66.4 million in total spending.
1 comment:
we need to be participating in this verticle in a more meaninful way. we need to get more leverage out of our www.engage.com marketing relationship to attack and close other dating sites.
can we do a release with them similar to the one we are doing with playphone?
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