MediaPost Publications - CBS Interactive Nabs Google Exec As New CMO - 03/01/2007

MediaPost Publications - CBS Interactive Nabs Google Exec As New CMO - 03/01/2007: "CBS Interactive Nabs Google Exec As New CMO
by Gavin O'Malley, Thursday, Mar 1, 2007 6:00 AM ET
ANOTHER SIGN THAT CBS IS serious about becoming a digital media powerhouse: It nabbed Patrick Keane, Google's head of ad sales strategy. Now, Keane has a new title--executive vice president and CMO of CBS Interactive. His mission: market and sell CBS content over emerging platforms and expand the company's ad roster.
'Aside from the people, what attracted me to CBS were its assets,' says Keane, who spent more than four years at Google developing advertiser relationships. He depicts Google and CBS as friends rather than foes. 'Great content assets make CBS, and it only makes sense to work as closely as possible with leading distributors like Google.'
At CBS, Keane's primary focus will be to help the company monetize new inventory generated by next-generation platforms. In addition to working on sales strategy, he will manage CBS Interactive's efforts in online research, reporting and analytics, as well as competitive research, sales training and search engine optimization. "