CBS Interactive Nabs Google Exec As New CMO

CBS Interactive Nabs Google Exec As New CMOby Gavin O'MalleyAnother sign that CBS is serious about becoming a digital media powerhouse: It nabbed Patrick Keane, Google's head of ad sales strategy. As executive vice president and CMO of CBS Interactive, Keane's new mission is to market and sell CBS content over emerging platforms and expand the company's ad roster. - Read the whole story...