Go Internet Media has won a $10M Series A financing led by PE firm Kennet Partners. The startup has been bootstrapped since 2004 and sells leads to universities via sites like www.searchbydegree.com and www.freeeducationguide.com.
Santa Clara based Go Internet Media also runs RevenueLoop, a performance based ad network for leads. They have latched on to the buzzword 'crowdsourcing' to explain how they turn leads. The model is a bit odd for publishers where the charge you a fee, ranging from 25% to 15% if you make more than $10K per month.
Go Internet has plenty of other larger competitors and they are not very differentiated. The deal probably made sense to investors as performance is where its at in this down market and education leads have value as more laid-off worker head back to school.