Thursday, May 22, 2008

Online Video Viewing Surges

According to data from the comScore Video Metrix service, U.S. Internet users viewed 11.5 billion online videos during March, 2008, representing a 13-percent gain versus February and a 64-percent gain versus March 2007.

In March, Google Sites ranked as the top U.S. video property with more than 4.3 billion videos viewed (38 percent share of all videos), gaining 2.6 share points versus the previous month. accounted for 98 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 477 million videos, followed by Yahoo! Sites and Viacom Digital.

Source: comScore Video Metrix, May 2008 Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Other notable findings from the March survey include:

73.7 percent of the total U.S. Internet audience viewed online video.
84.8 million viewers watched 4.3 billion videos on (50.4 videos per viewer).
47.7 million viewers watched 400 million videos on (8.4 videos per viewer).
The average online video duration was 2.8 minutes.
The average online video viewer watched 235 minutes of video.

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