Internet Advertising Revenues Grow in ‘07: Performance Deals Outpace CPM Deals! | ReveNews

Internet Advertising Revenues Grow in ‘07: Performance Deals Outpace CPM Deals! | ReveNews: "The Interactive Advertising Bureau has released internet advertising stats from the first half of 2007, and the keyword is strong growth (up nearly 27% from 2006) and the triumph of the performance model over CPM:

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today released the IAB Internet Advertising Revenue Report covering the second quarter and the first six months of 2007. Internet advertising revenues (U.S.) for the first six months of 2007 were nearly $10 billion, setting yet another new record and representing a nearly 27 percent increase over the first half of 2006. Internet advertising revenue totaled nearly $5.1 billion for the second quarter of 2007, exceeding the $5 billion mark for the first time in a quarter, a 25.4 percent increase over the same period in 2006.

Records aside, the IAB report also breaks down which segments of the internet advertising industry are contributing to that $10 billion figure with comparisons to 2006. Search jumps up a point from ‘06 to 41% and lead gen continues to gain traction, moving from 7% in 2006 to 8% in ‘07. Rich media (including video) rose two percentage points to 8% with the biggest gain. Classifieds and sponsorships models were lower in their �"