Thursday, May 15, 2008

Hispanic-Americans Are Heaviest Media Users - eMarketer

Hispanic-Americans Are Heaviest Media Users - eMarketer: "Hispanic-Americans Are Heaviest Media Users
MAY 15, 2008

But they still trail in Internet access

In February 2008 the average Hispanic-American over the age of 11 spent more time online than watching television, according to the Terra Networks-sponsored 'Hispanic Syndicated Study,' conducted by comScore Media Metrix.

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'In general, online Hispanics—independent of their language preferences and acculturation levels—are heavily engaged in technology,' wrote the report's authors.

Every day, more than half (56%) of Hispanic-Americans surveyed said they spent at least an hour online, which was slightly more than the 50% who spent an hour or more watching TV.

On a weekly basis, Terra reported that more Hispanic-American Internet users spent 13 or more hours online (30%) than watched TV for the same amount of time (23%).

Average Time Spent Weekly Using Select Media among US Hispanic Internet Users, February 2008 (% of respondents)

Hispanic-Americans ages 12 to 34 were on the Internet more than those 35 and older, who tended to spend more time watching TV than online.

Time Spent Surfing the Internet and Watching TV among US Hispanic Internet Users, by Age and Generation, February 2008 (hours per"

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