Tuesday, January 29, 2008

USA Today Buys Ad Network Banquet

Committed to sports

USA Today announces its second sports-related deal in as many days: It has purchased sports site and ad network Banquet.

Banquet operates BNQT.com, an aggregation site offering coverage of eight different action sports like skateboarding and motocross. BNQT.com pulls video, photos and blog posts from across the 'net to populate its hub for sport enthusiasts, most of which are 12-34 and male.

The company also owns Cold War Collective, an ad network that extends to over 20 sites that cover action sports. The network offers banner, text and video ad inventory.

Like its deal with CSTV — announced yesterday — USA Today's purchase of Banquet is designed to expand sports coverage, especially in niche markets.

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