Wednesday, January 9, 2008

MediaTrust PRESS RELEASE : MediaTrust Strengthens Management Team

NEW YORK CITY, January 9, 2008 –MediaTrust, Inc., an ecosystem of online media properties, today announced the addition of two vice presidents and a senior manager to its management team. Peter Ettenborough and Glenn Pagan both join MediaTrust as vice presidents of Business Development, MediaTrust Integrated Solutions Group (ISG) ( Chris Horne joins as senior product manager for MediaTrust’s relevance and social media technologies.

“As media and technology continues to converge, we continue to recruit experts from both sides of the business to ensure clients can trust us with all their online media needs,” MediaTrust CEO, Peter Bordes. “Each of these industry veterans joins MediaTrust with many years of experience delivering customer-centric solutions that move brands forward.”

Both Mr. Ettenborough and Mr. Pagan will be responsible for building custom performance-oriented online campaigns that optimize ROI for MediaTrust advertisers, agencies and publishers. Mr. Ettenborough, a sales professional with more than 20 years experience, most recently served as sales director for Prospectiv. In this position, he oversaw online lead generation for key accounts including Wal-Mart, General Mills, Gap, TJMaxx, Marshalls, Xerox, SC Johnson, Joann Stores, Kmart, Pitney Bowes, Hewlett-Packard and others. Prior to joining Prospectiv, Mr. Ettenborough worked for Reebok International, where he led key and strategic accounts for the apparel division. Mr. Ettenborough was also a founder and creator of Shreds Inc., a lifestyle apparel company which was later sold to Digital Domain.

Mr. Pagan is a highly experienced sales and marketing professional with more than 26 years experience in technology and media. Mr. Pagan has held senior roles at companies including IBM, Conde Nast Publications and Time Warner, Inc. Mr. Pagan has been involved with several startup companies, most notably NewsAlert, an online financial news and information search engine that Mr. Pagan helped grow to a $150M valuation. Mr. Pagan has developed and executed media strategies for some of the world’s biggest brands including Coca-Cola, Phillips Electronics, L’Oreal and BMW. Mr. Pagan serves on the board for The John Riggins Foundation, and serves as co-president of The Epic Theatre in New York.

Mr. Horne joins MediaTrust with more than a decade of product management and marketing experience within enterprise content management, relevance platforms and systems integration. Mr. Horne will oversee MediaTrust’s proprietary relevance engine and social media technologies that help companies more effectively monetize content on the Internet. Before joining MediaTrust, Mr. Horne worked at SeeBeyond Technology, where he was responsible for a range of activities including product management and marketing, analyst relations and competitive analysis. Mr. Horne has also worked for Documentum (now EMC) and CSC Consulting.

About MediaTrust
MediaTrust ( is an ecosystem of online media properties. MediaTrust combines innovative interactive media and advertising technology with human service and expertise. Companies that choose MediaTrust benefit from relevant and intelligent online campaigns that deliver higher ROI and greater success in acquiring customers, creating brand awareness, generating sales and driving traffic.

MediaTrust comprises: Advaliant, a performance-based affiliate marketing network (; data management and Search and Social Media Optimization services; leading-edge media technologies; and the MediaTrust Integrated Solutions Group (ISG). The ISG is comprised of specialists that analyze customer needs and build custom performance-based campaigns that optimize returns for each advertiser and publisher.

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