Word is that Google will officially launch its gadget ads by the end of the day today. As mentioned previously, a gadget ad is an ad unit that’s actually an interactive widget:
It’s basically a more interactive AdSense ad unit, allowing advertisers to use flash apps, videos, real-time feeds and transaction capabilities within the ad. As a publisher, you embed some code on your page and the advertisers bid to fill that space with a widget…it seems that advertisers need to develop their own Google Gadgets in the standard format, so there’s nice integration across the Google properties. Pricing is either CPC or CPM, and publishers will be able to track performance through Google Analytics - yet more integration with other Google services.
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