Written on
August 29th 2007
Tribal Fusion, an ad network under Exponential Interactive has announced the launch of Dynamic Ads. Dynamic Ads gives advertisers the ability to create customized messages using one creative to target users based on behavior, location, demographic and other profiling components.
The company has reported an increase of up to 80% in conversion rates for some campaigns due to this refined model. The goal of Dynamic Ads is to streamline the customization process in a sort of one-stop-shop structure for marketers looking to create the most relevant ads for their consumers. Using Dynamic Ads, marketers are able to customize landing page links depending on the offer.
Exponential’s vice president of strategic marketing, Alistair Goodman remarked on the unique quality of the program Tribal Fusion is providing, “I’m not aware of others that are providing such robust targeting capabilities with this level of message customization. Dynamic Ads enables advertisers to instantly create communication with much greater relevancy and efficiency.”
Dynamic Ads has only been offered to a few partners, but with the positive results Tribal Fusion is planning on extending the service to more of its clients.
Tags: ad serving, dynamic ads, exponential interactive and Tribal Fusion
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