'The Long Tail Is Just Not That Long'
As senior VP-video innovations director at Publicis Groupe's Starcom USA, Ms. Scheppach is charged with determining best practices and standards for emerging video technologies and helping clients figure out where best to invest their advertising dollars in venues such as mobile video and viral video.
Below, she discusses initiatives to measure TV viewership, whether or not Madison Avenue can really beat the DVR and the power of high-definition TV, among other topics. She also ponders a world in which consumers can watch network-TV offerings and YouTube videos side by side. You might be surprised by who she thinks is destined to win that contest.
Friday, September 7, 2007
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